{"id":7735,"date":"2025-05-29T10:30:00","date_gmt":"2025-05-29T16:30:00","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=7735"},"modified":"2025-05-30T09:03:31","modified_gmt":"2025-05-30T15:03:31","slug":"marketing-6-0-kotler","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/marketing-6-0-kotler\/","title":{"rendered":"Conoce Marketing 6.0. Ha llegado la era del metamarketing."},"content":{"rendered":"\n<p>El marketing ha evolucionado para hacer frente a los retos globales y a las cambiantes expectativas de los clientes. Incorporar temas de sostenibilidad y nuevas tecnolog\u00edas para captar a los clientes es esencial para que las empresas sigan siendo relevantes.&nbsp;<\/p>\n\n\n\n<p>Con este nuevo t\u00edtulo, Philip Kotler prepara a los profesionales del marketing para la nueva era del metamarketing, ofreci\u00e9ndoles una forma de integrar la tecnolog\u00eda y la evoluci\u00f3n del modelo de negocio con los cambios significativos en el comportamiento de los consumidores en la \u00faltima d\u00e9cada. Adem\u00e1s, explora las tecnolog\u00edas y plataformas m\u00e1s vanguardistas que las generaciones Z y alfa \u2014que est\u00e1n redefiniendo el juego empresarial con sus demandas \u00fanicas y su dominio de la tecnolog\u00eda\u2014 utilizan diariamente. Desde la inteligencia artificial hasta la realidad aumentada, <strong><em>Marketing 6.0<\/em><\/strong> muestra c\u00f3mo aprovechar todas estas innovaciones para conectar y cautivar a clientes y audiencias y c\u00f3mo superar los obst\u00e1culos m\u00e1s comunes a los que se enfrentan marcas y empresas en su b\u00fasqueda por crear un entorno m\u00e1s interactivo, inmersivo y sostenible y ofrecer experiencias \u00fanicas e impactantes.&nbsp;<\/p>\n\n\n\n<p>En el libro se incluyen casos reales de empresas que est\u00e1n aplicando con \u00e9xito desarrollos tecnol\u00f3gicos en M\u00e9xico. <strong>El pr\u00f3logo es de KFC<\/strong>, marca que en nuestro pa\u00eds siempre ha estado a la vanguardia en la aplicaci\u00f3n de estrategias de marketing asi como de otras nueve empresas: Bimbo, bineo, Bodega Aurrera, Helados Holanda, Niantic, Nissan, Skye Group, Terra Regia y Whirlpool.<\/p>\n\n\n\n<p><strong>Bodega Aurrera<\/strong> ha evolucionado a lo largo de los a\u00f1os, destac\u00e1ndose por su ic\u00f3nico personaje, Mam\u00e1 Lucha, que se convirti\u00f3 en un s\u00edmbolo popular. En 2024 incorpor\u00f3 inteligencia artificial en su estrategia de marketing.<\/p>\n\n\n\n<p><strong>Whirlpool<\/strong> ha implementado estrategias centradas en la sostenibilidad y el ahorro de agua, destacando su campa\u00f1a &#8220;Misi\u00f3n Agua&#8221;. busca concienciar sobre el cuidado del agua y conectar con nuevas audiencias a trav\u00e9s de tecnolog\u00eda avanzada.<\/p>\n\n\n\n<p><strong>Bimbo<\/strong> con <em>La Gran Gu\u00eda de Jochos &amp; Burgers<\/em> apoya a peque\u00f1os negocios de comida callejera en M\u00e9xico. Esta iniciativa incluye herramientas de geolocalizaci\u00f3n y campa\u00f1as de marketing para incrementar la visibilidad y ventas de estos puestos.<\/p>\n\n\n\n<p><strong>Terra Regia<\/strong> es una desarrolladora inmobiliaria de Monterrey. Ofrece una experiencia de venta innovadora mediante un showroom inmersivo y tecnolog\u00eda de realidad aumentada. Este enfoque multisensorial facilita la visualizaci\u00f3n de proyectos.<\/p>\n\n\n\n<p><strong>Helados Holanda<\/strong> lanz\u00f3 una campa\u00f1a \u201cLos sonidos del placer\u201d; utiliz\u00f3 tecnolog\u00eda interactiva para conectar con los consumidores. Con esta campa\u00f1a promocion\u00f3 los nuevos productos, recopil\u00f3 datos de los usuarios y aument\u00f3 la visibilidad de la marca.<strong>Nissan<\/strong> ha destacado por su innovaci\u00f3n tecnol\u00f3gica. Con su campa\u00f1a \u201cEsto es Nissan\u201d ha logrado transmitir la emoci\u00f3n de manejar uno de sus autos, aumentando el valor percibido y mejorado su posici\u00f3n en el mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing ha evolucionado para hacer frente a los retos globales y a las cambiantes expectativas de los clientes. Incorporar temas de sostenibilidad y nuevas<\/p>\n","protected":false},"author":8,"featured_media":7736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[1586,1583,1585,1584],"class_list":["post-7735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-innovacion-mexicana","tag-marketing-6-0","tag-marketing-emocional","tag-metamarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo las marcas mexicanas est\u00e1n aplicando Marketing 6.0<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo marcas mexicanas como Bimbo, Nissan y Whirlpool aplican Marketing 6.0 para conectar con nuevas audiencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/marketing-6-0-kotler\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo las marcas mexicanas est\u00e1n aplicando Marketing 6.0\" \/>\n<meta property=\"og:description\" content=\"Aprende c\u00f3mo marcas mexicanas como Bimbo, Nissan y Whirlpool aplican Marketing 6.0 para conectar con nuevas audiencias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/marketing-6-0-kotler\/\" \/>\n<meta property=\"og:site_name\" content=\"Entorno Empresarial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/comcoparmex\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T15:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2025\/05\/marketing-6.0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"535\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bertha In\u00e9s Herrer\u00edas Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comcoparmex\" \/>\n<meta name=\"twitter:site\" content=\"@comcoparmex\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bertha In\u00e9s Herrer\u00edas Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/marketing-6-0-kotler\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/marketing-6-0-kotler\\\/\"},\"author\":{\"name\":\"Bertha In\u00e9s Herrer\u00edas Franco\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#\\\/schema\\\/person\\\/a5631197d27621bced2324279987e56a\"},\"headline\":\"Conoce Marketing 6.0. 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