{"id":7020,"date":"2023-04-11T14:37:00","date_gmt":"2023-04-11T20:37:00","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=7020"},"modified":"2023-05-24T14:44:09","modified_gmt":"2023-05-24T20:44:09","slug":"mitos-y-mortales","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/","title":{"rendered":"<em>Mitos y mortales<\/em>\u00a0"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong>+ C\u00f3mo encontrar una identidad propia y credibilidad cuando eres el sucesor.<\/strong><\/p>\n\n\n\n<p><em>Mitos y Mortales<\/em> busca acompa\u00f1ar a los nuevos l\u00edderes que deben de seguir los pasos de sus m\u00edticos padres en la empresa familiar y en la b\u00fasqueda de su propio camino, usando el legado que han heredado, pero comprendiendo cu\u00e1les son los dones que los caracterizan y los individualizan con el fin de ponerlos al servicio de esa empresa que deben liderar. Muchas historias se dan por buenas y son inspiradoras tanto para la familia como para la organizaci\u00f3n, pero si crecen hasta volverse leyendas, pueden dejar de basarse en hechos reales y convertirse en mitos, una mezcla de realidad y ficci\u00f3n que no necesariamente beneficia a los sucesores.<\/p>\n\n\n\n<p>Esta nueva publicaci\u00f3n de LID Editorial Mexicana es resultado de 20 a\u00f1os de trabajo del autor con empresas familiares y tiene el objetivo de ayudar a los sucesores a convertirse en grandes l\u00edderes. Trata sobre la manera en que las nuevas generaciones encontraron su propia identidad sin perder las conexiones con sus ra\u00edces.<\/p>\n\n\n\n<p>Comenta Andrew Keyt, el autor, que se tiende a poner en un pedestal a los emprendedores que fundaron las empresas, pero con frecuencia son varias las generaciones que han ido conformando organizaciones s\u00f3lidas y estables que benefician a familias enteras, a empleados, a la sociedad y al pa\u00eds.<\/p>\n\n\n\n<p>Hay quienes persiguen el \u00e9xito de sus padres toda la vida, lo cual es muy peligroso al ser cada persona distinta. Por ello, cada quien tiene que comprender cu\u00e1l es su vocaci\u00f3n y mejorar lo que hered\u00f3, pero no imitando sino potencializando sus propias virtudes. La diferenciaci\u00f3n es la piedra angular de los cimientos de la empresa familiar; para lograrla, hay que desarrollar un profundo sentido de la personalidad y aprovechar esa fortaleza para hacer crecer ese legado familiar.<\/p>\n\n\n\n<p>Las historias de los grandes l\u00edderes de los negocios familiares conectan a los sucesores con el pasado y les ayudan a comprender el porqu\u00e9 de las cosas. El legado puede iluminar un camino atractivo para la futura generaci\u00f3n o proyectar una sombra que asfixie su crecimiento. \u201cLos sucesores pueden descender al abismo del mito o emerger de las sombras y encontrar un camino nuevo y propio\u201d, dice el autor.<\/p>\n\n\n\n<p>Keyt realiz\u00f3 varias entrevistas con empresarios para ilustrar c\u00f3mo han desarrollado su propio sentido de la identidad sin perder la conexi\u00f3n con la familia y el pasado con el objetivo de ayudar a los lectores a no sentirse solos y, encontrar la fortaleza para dar vida a su visi\u00f3n personal dentro de sus empresas familiares. Son de diferentes partes de Latinoam\u00e9rica y Espa\u00f1a e ilustran el desaf\u00edo que supone forjar su propia identidad, credibilidad y confianza entre estos est\u00e1n Grupo Flexi de M\u00e9xico, Grupo Econ\u00f3mico Maldonado (del sector agroindustrial) de Venezuela, Farmac\u00e9utica Uriach de Espa\u00f1a, Corporaci\u00f3n Refresco de Argentina y Grupo Ferr\u00e9 de Puerto Rico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>+ C\u00f3mo encontrar una identidad propia y credibilidad cuando eres el sucesor. Mitos y Mortales busca acompa\u00f1ar a los nuevos l\u00edderes que deben de seguir<\/p>\n","protected":false},"author":8,"featured_media":7021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[1341,1340,504,423,1342],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letras","tag-andrew-keyt","tag-credibilidad","tag-empresas-familiares","tag-lid-editorial","tag-negocios-familiares"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mitos y mortales\u00a0 - Entorno Empresarial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitos y mortales\u00a0 - Entorno Empresarial\" \/>\n<meta property=\"og:description\" content=\"+ C\u00f3mo encontrar una identidad propia y credibilidad cuando eres el sucesor. Mitos y Mortales busca acompa\u00f1ar a los nuevos l\u00edderes que deben de seguir\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/\" \/>\n<meta property=\"og:site_name\" content=\"Entorno Empresarial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/comcoparmex\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T20:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T20:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bertha In\u00e9s Herrer\u00edas Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comcoparmex\" \/>\n<meta name=\"twitter:site\" content=\"@comcoparmex\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bertha In\u00e9s Herrer\u00edas Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/\"},\"author\":{\"name\":\"Bertha In\u00e9s Herrer\u00edas Franco\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#\\\/schema\\\/person\\\/a5631197d27621bced2324279987e56a\"},\"headline\":\"Mitos y mortales\u00a0\",\"datePublished\":\"2023-04-11T20:37:00+00:00\",\"dateModified\":\"2023-05-24T20:44:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Mitos-y-Mortales-perspectiva-1-copia.png\",\"keywords\":[\"andrew keyt\",\"credibilidad\",\"empresas familiares\",\"LID Editorial\",\"negocios familiares\"],\"articleSection\":[\"Letras\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/\",\"name\":\"Mitos y mortales\u00a0 - Entorno Empresarial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Mitos-y-Mortales-perspectiva-1-copia.png\",\"datePublished\":\"2023-04-11T20:37:00+00:00\",\"dateModified\":\"2023-05-24T20:44:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Mitos-y-Mortales-perspectiva-1-copia.png\",\"contentUrl\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Mitos-y-Mortales-perspectiva-1-copia.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/mitos-y-mortales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitos y mortales\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#website\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/\",\"name\":\"Revista Entorno Empresarial\",\"description\":\"Coparmex Jalisco\",\"publisher\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#organization\",\"name\":\"Coparmex Jalisco\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-amp.png\",\"contentUrl\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-amp.png\",\"width\":120,\"height\":90,\"caption\":\"Coparmex Jalisco\"},\"image\":{\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/comcoparmex\",\"https:\\\/\\\/x.com\\\/comcoparmex\",\"http:\\\/\\\/instagram.com\\\/coparmexjalisco\",\"https:\\\/\\\/mx.linkedin.com\\\/company\\\/coparmex-jalisco\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/CoparmexJaliscomx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/#\\\/schema\\\/person\\\/a5631197d27621bced2324279987e56a\",\"name\":\"Bertha In\u00e9s Herrer\u00edas Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lid-150x150.jpg\",\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lid-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/lid-150x150.jpg\",\"caption\":\"Bertha In\u00e9s Herrer\u00edas Franco\"},\"description\":\"Gerente de comunicaci\u00f3n de LID Editorial Mexicana\",\"sameAs\":[\"https:\\\/\\\/www.lideditorial.com\"],\"url\":\"https:\\\/\\\/coparmexjal.org.mx\\\/entorno-empresarial\\\/author\\\/bertha-herrerias\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mitos y mortales\u00a0 - Entorno Empresarial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/","og_locale":"es_MX","og_type":"article","og_title":"Mitos y mortales\u00a0 - Entorno Empresarial","og_description":"+ C\u00f3mo encontrar una identidad propia y credibilidad cuando eres el sucesor. Mitos y Mortales busca acompa\u00f1ar a los nuevos l\u00edderes que deben de seguir","og_url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/","og_site_name":"Entorno Empresarial","article_publisher":"https:\/\/facebook.com\/comcoparmex","article_published_time":"2023-04-11T20:37:00+00:00","article_modified_time":"2023-05-24T20:44:09+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png","type":"image\/png"}],"author":"Bertha In\u00e9s Herrer\u00edas Franco","twitter_card":"summary_large_image","twitter_creator":"@comcoparmex","twitter_site":"@comcoparmex","twitter_misc":{"Escrito por":"Bertha In\u00e9s Herrer\u00edas Franco","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#article","isPartOf":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/"},"author":{"name":"Bertha In\u00e9s Herrer\u00edas Franco","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#\/schema\/person\/a5631197d27621bced2324279987e56a"},"headline":"Mitos y mortales\u00a0","datePublished":"2023-04-11T20:37:00+00:00","dateModified":"2023-05-24T20:44:09+00:00","mainEntityOfPage":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/"},"wordCount":507,"commentCount":0,"publisher":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#organization"},"image":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#primaryimage"},"thumbnailUrl":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png","keywords":["andrew keyt","credibilidad","empresas familiares","LID Editorial","negocios familiares"],"articleSection":["Letras"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/","name":"Mitos y mortales\u00a0 - Entorno Empresarial","isPartOf":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#primaryimage"},"image":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#primaryimage"},"thumbnailUrl":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png","datePublished":"2023-04-11T20:37:00+00:00","dateModified":"2023-05-24T20:44:09+00:00","breadcrumb":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#primaryimage","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png","contentUrl":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2023\/05\/Mitos-y-Mortales-perspectiva-1-copia.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/mitos-y-mortales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/"},{"@type":"ListItem","position":2,"name":"Mitos y mortales\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#website","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/","name":"Revista Entorno Empresarial","description":"Coparmex Jalisco","publisher":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#organization","name":"Coparmex Jalisco","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#\/schema\/logo\/image\/","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/02\/logo-amp.png","contentUrl":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/02\/logo-amp.png","width":120,"height":90,"caption":"Coparmex Jalisco"},"image":{"@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/comcoparmex","https:\/\/x.com\/comcoparmex","http:\/\/instagram.com\/coparmexjalisco","https:\/\/mx.linkedin.com\/company\/coparmex-jalisco","https:\/\/www.youtube.com\/c\/CoparmexJaliscomx"]},{"@type":"Person","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/#\/schema\/person\/a5631197d27621bced2324279987e56a","name":"Bertha In\u00e9s Herrer\u00edas Franco","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/06\/lid-150x150.jpg","url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/06\/lid-150x150.jpg","contentUrl":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/06\/lid-150x150.jpg","caption":"Bertha In\u00e9s Herrer\u00edas Franco"},"description":"Gerente de comunicaci\u00f3n de LID Editorial Mexicana","sameAs":["https:\/\/www.lideditorial.com"],"url":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/author\/bertha-herrerias\/"}]}},"_links":{"self":[{"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/posts\/7020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/comments?post=7020"}],"version-history":[{"count":1,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/posts\/7020\/revisions"}],"predecessor-version":[{"id":7022,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/posts\/7020\/revisions\/7022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/media?parent=7020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/categories?post=7020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-json\/wp\/v2\/tags?post=7020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}