{"id":6927,"date":"2023-02-10T12:15:00","date_gmt":"2023-02-10T18:15:00","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=6927"},"modified":"2023-02-10T20:31:50","modified_gmt":"2023-02-11T02:31:50","slug":"ceo-digital","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/ceo-digital\/","title":{"rendered":"<strong>El CEO Digital<\/strong>"},"content":{"rendered":"\n<p>El uso del internet y los instrumentos digitales puede ser la diferencia entre el \u00e9xito o el fracaso de los proyectos empresariales. En este 2022, m\u00e1s que nunca, los directivos de las empresas deben de comprender, crear y dirigir la nueva y disruptiva tendencia de la gesti\u00f3n digital, que tuvo un vertiginoso impulso a partir de la pandemia de la COVID-19.<\/p>\n\n\n\n<p>Luis Badillo, el autor de este libro, comenta en la introducci\u00f3n que su objetivo es abrir la mente de quienes toman decisiones empresariales, sobre todo los <em>C-level,<\/em> para comprender que el internet y el \u00e1mbito digital son relevantes y deben de incluirse en la estrategia empresarial como un modelo integral de comunicaci\u00f3n digital y no como un tema aparte o aislado.<\/p>\n\n\n\n<p><em>El CEO Digital<\/em> plantea c\u00f3mo lograr un marketing digital efectivo y lograr el <em>engagement<\/em> deseado en esta era en la que recibimos m\u00e1s de diez mil mensajes diarios y constantes distractores que nos invitan a comprar, visitar, experimentar, creer, etc\u00e9tera.<\/p>\n\n\n\n<p>El establecimiento\u00a0 de estrategias en el entorno digital es importante para generar conversaciones relevantes con las audiencias\u00a0 a trav\u00e9s de la red, por lo que es recomendable establecer objetivos claros del negocio, elegir cuidadosamente a los p\u00fablicos, alinear plataformas, crear planes de medici\u00f3n, definici\u00f3n de objetivos SMART, plantear objetivos de marketing t\u00e1ctico, buscar mecanismos de respuesta directa, definici\u00f3n de palabras clave y del <em>customer journey<\/em>, construcci\u00f3n de marca, entre otros planes para implementar.<\/p>\n\n\n\n<p>Este libro es de especial relevancia para las empresas mexicanas ya que el autor es un gran conocedor de los temas digitales en nuestro pa\u00eds. Durante el 2019, antes de la pandemia, M\u00e9xico, fue el pa\u00eds en donde m\u00e1s creci\u00f3 la penetraci\u00f3n del comercio electr\u00f3nico; mientras en el resto del mundo el crecimiento oscil\u00f3 en torno a 20%, en M\u00e9xico fue de 35%. La pandemia caus\u00f3 que se acelerar\u00e1 el crecimiento, a\u00fan m\u00e1s, de las ventas online en los dos a\u00f1os subsecuentes, tanto que 47% de las personas que usan internet incrementaron las compras en l\u00ednea a partir del 2020, adem\u00e1s del uso de \u00e9ste para el entretenimiento, el trabajo y la educaci\u00f3n.<\/p>\n\n\n\n<p>Hoy vamos a una econom\u00eda directa, orientada hacia las personas, lo que ha generado nuevas formas de comunicarnos, creando un di\u00e1logo que debe ser interactivo, multidireccional y en tiempo real. Tambi\u00e9n existen nuevos esquemas de comunidad y de distribuci\u00f3n, con servicios como Airbnb, en el que una persona puede administrar un espacio f\u00edsico y, al mismo tiempo, ser cliente. La delgada l\u00ednea entre \u201cofrecer\u201d y \u201cconsumir\u201d desaparece gracias a la tecnolog\u00eda.<\/p>\n\n\n\n<p>Conforme avanza en <em>El CEO Digital<\/em> el lector se familiariza con las \u00faltimas tendencias del marketing digital y nos ofrece ideas, consejos, f\u00f3rmulas, recomendaciones pr\u00e1cticas para el mejor dise\u00f1o y operaci\u00f3n de la estrategia digital en la empresa, m\u00e1s all\u00e1 de su tama\u00f1o y campo de acci\u00f3n. Nos ense\u00f1a a escuchar a los clientes antes de reaccionar a los objetivos comerciales o a imitar a la competencia y a no perder de vista que, al final, los ganadores deben ser los consumidores antes que las marcas.<\/p>\n\n\n\n<p>Por su claridad y fluidez este libro se lee de corrido, y est\u00e1 destinado a convertirse en un libro de consulta constante para los directivos de empresas de todos los tama\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El CEO Digital plantea c\u00f3mo lograr un marketing digital efectivo y lograr el engagement deseado en esta era en la que recibimos m\u00e1s de diez mil mensajes diarios y constantes distractores que nos invitan a comprar, visitar, experimentar, creer, etc\u00e9tera.<\/p>\n","protected":false},"author":8,"featured_media":6928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[1320,1319,1318,1321],"class_list":["post-6927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letras","tag-ceo-digital","tag-comunicacion-digital","tag-estrategia-empresarial","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El CEO Digital - Entorno Empresarial<\/title>\n<meta name=\"description\" content=\"El CEO Digital plantea c\u00f3mo lograr un marketing digital efectivo y el engagement deseado en esta era en la que recibimos m\u00e1s de diez mil mensajes diarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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