{"id":5007,"date":"2021-05-05T17:40:00","date_gmt":"2021-05-05T22:40:00","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=5007"},"modified":"2021-05-04T17:40:36","modified_gmt":"2021-05-04T22:40:36","slug":"como-innovar-en-mi-empresa","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/como-innovar-en-mi-empresa\/","title":{"rendered":"\u00bfC\u00f3mo innovar en mi empresa?"},"content":{"rendered":"\n<p><strong>\u00bfQu\u00e9 es lo primero que piensas cuando escuchas el concepto innovaci\u00f3n? <\/strong>Seguramente tu respuesta tiene que ver con patentes o nuevos productos \u00bfcierto? Pues no precisamente solo tiene que ver con este rubro, <strong>la mayor parte de las innovaciones que se producen en nuestro mundo se refieren a peque\u00f1as mejoras<\/strong>, y claro, muchas de ellas no tienen relaci\u00f3n directa con un producto.<\/p>\n\n\n\n<p>Te compartimos 10 ideas de innovaci\u00f3n que te podr\u00e1n servir de inspiraci\u00f3n para realizar cambios en tu compa\u00f1\u00eda con el fin de <strong>lograr una mayor <\/strong><a href=\"https:\/\/economipedia.com\/definiciones\/competitividad.html\"><strong>competitividad<\/strong><\/a><strong>:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Modelo de utilidades:<\/strong>\u00a0desaf\u00edan los est\u00e1ndares de su industria en cuanto a que ofrecer, que cobrar o como generar sus utilidades. (Ejemplo: Gillete, Hamburguesas Boquer\u00eda)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.brandstocker.com\/wp-content\/uploads\/2019\/11\/BrandStocker-Gillette-historia-innovacion-precision.jpg\" alt=\"Gillette, la innovaci\u00f3n de la precisi\u00f3n\" width=\"284\" height=\"160\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Red:<\/strong>\u00a0permiten a las empresas capitalizar sus fortalezas aprovechando las de otros. (Ejemplo: Target, Natura, Franquicias de Howard Johnson\u2019s)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/media.fashionnetwork.com\/cdn-cgi\/image\/fit=contain,width=1000,height=1000\/m\/b6a3\/2239\/0a78\/b92b\/9fa5\/1ae0\/c7e8\/72ce\/4812\/0d69\/0d69.png\" alt=\"Natura \" width=\"287\" height=\"164\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Estructura:<\/strong>\u00a0organizan los activos de la empresa (tangibles o intangibles) en formas \u00fanicas que crean valor. (Ejemplo: Southwest Airlines, Whole Foods Market, Google)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/d500.epimg.net\/cincodias\/imagenes\/2019\/12\/17\/companias\/1576588252_442159_1576588430_noticia_normal.jpg\" alt=\"Southwest Airlines\" width=\"319\" height=\"162\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Proceso:<\/strong>\u00a0involucran las actividades y operaciones que producen la oferta principal de la empresa. (Ejemplo: Zara, Toyota, IKEA)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conttrolvhome.files.wordpress.com\/2020\/08\/zara-1.jpg\" alt=\"Zara\" width=\"341\" height=\"192\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Producto:<\/strong>\u00a0involucra tanto productos nuevos como mejoras y extensiones que a\u00f1adan valor sustancial. (Ejemplo: Dyson, Corning Gorilla Glass)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.corning.com\/content\/dam\/corning\/microsites\/csm\/gorillaglass\/NEW_Glass_Types\/CGG_NewGlassTypes_GorillaGlass5.jpg\" alt=\"Gorilla Glass \" width=\"299\" height=\"228\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Servicio:<\/strong>\u00a0aseguran y amplifican la utilidad, desempe\u00f1o y valor aparente de una oferta. (Ejemplo: Cin\u00e9polis, Zappos)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20190731132025-Cine2.jpeg\" alt=\"Cin\u00e9polis\" width=\"309\" height=\"206\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Canal:<\/strong>\u00a0formas en las que se conecta la oferta de la organizaci\u00f3n con sus clientes y usuarios. (Ejemplo: Amazon, Nike, Nespresso)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cronicasfreelancer.com\/wp-content\/uploads\/2020\/05\/logo-amazon-1280x720.jpg\" alt=\"Amazon \" width=\"296\" height=\"166\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Marca:<\/strong>\u00a0pueden transformar commodities en productos atesorados y dar significado, intenci\u00f3n y valor a tu oferta. (Ejemplo: Intel, Apple)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.apple.com\/ac\/structured-data\/images\/open_graph_logo.png?202010231345\" alt=\" Apple\" width=\"338\" height=\"176\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Atenci\u00f3n al cliente:<\/strong>\u00a0busca ayudar a la gente a hacer partes de su vida m\u00e1s memorables, enriquecedoras o m\u00e1gicas. (Ejemplo: Disney, Harley Davidson, Blizzard)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/estaticos.efe.com\/efecom\/recursos2\/imagen.aspx?-P-2fL4Jfo8HOMh7E8j2uQLvA4ZQ9W7j6P9WQ4TncnkXVSTX-P-2bAoG0sxzXPZPAk5l-P-2fU5UQdufN8Tt-P-2bqlHXOIE1WSR7Q-P-3d-P-3d\" alt=\"Walt Disney \" width=\"260\" height=\"172\"\/><\/figure><\/div>\n\n\n\n<p><strong>Recuerda que las grandes innovaciones van m\u00e1s all\u00e1 de los productos, expande tus horizontes y comienza a diferenciarte de la competencia. \u00a1Ac\u00e9rcate y comienza a innovar en tu organizaci\u00f3n!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/makiiing.coparmexjal.org.mx\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2021\/05\/Bold-Text-Beach-Sunset-Twitter-Post-4-1024x576.jpg\" alt=\"\" class=\"wp-image-5005\" width=\"419\" height=\"236\" srcset=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2021\/05\/Bold-Text-Beach-Sunset-Twitter-Post-4-1024x576.jpg 1024w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2021\/05\/Bold-Text-Beach-Sunset-Twitter-Post-4-300x169.jpg 300w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2021\/05\/Bold-Text-Beach-Sunset-Twitter-Post-4-768x432.jpg 768w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2021\/05\/Bold-Text-Beach-Sunset-Twitter-Post-4.jpg 1422w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es lo primero que piensas cuando escuchas el concepto innovaci\u00f3n? Seguramente tu respuesta tiene que ver con patentes o nuevos productos \u00bfcierto? Pues no<\/p>\n","protected":false},"author":2,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[551,486,285,569],"class_list":["post-5007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-cultura-de-innovacion","tag-idea","tag-innovacion","tag-innovar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo innovar en mi empresa? - Entorno Empresarial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/como-innovar-en-mi-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo innovar en mi empresa? - Entorno Empresarial\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es lo primero que piensas cuando escuchas el concepto innovaci\u00f3n? 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