{"id":4134,"date":"2019-11-01T11:11:51","date_gmt":"2019-11-01T17:11:51","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=4134"},"modified":"2020-10-02T11:55:00","modified_gmt":"2020-10-02T16:55:00","slug":"la-innovacion-empresarial-un-reto-del-presente-y-del-futuro","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/la-innovacion-empresarial-un-reto-del-presente-y-del-futuro\/","title":{"rendered":"La innovaci\u00f3n empresarial: un reto del presente y del futuro"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>El concepto de innovaci\u00f3n fue<strong> <\/strong>aportado<strong> por Joseph Schumpeter,<\/strong> quien defini\u00f3 la innovaci\u00f3n como <strong>\u201cla introducci\u00f3n de un bien nuevo para los consumidores o de mayor calidad que los anteriores, la introducci\u00f3n de nuevos m\u00e9todos de producci\u00f3n para un sector de la industria, la apertura de nuevos mercados, el uso de nuevas fuentes de aprovisionamiento, o la introducci\u00f3n de nuevas formas de competir que lleven a una redefinici\u00f3n de la industria\u201d.<\/strong><\/p><\/blockquote>\n\n\n\n<p>La evoluci\u00f3n de las necesidades de los consumidores, el desarrollo de nuevas tecnolog\u00edas y la liberalizaci\u00f3n del comercio internacional, entre otros, han originado en las \u00faltimas d\u00e9cadas cambios en las formas de producir, en los costos, tiempos de fabricaci\u00f3n, formas de emplear a los trabajadores y funcionamiento de las industrias. Por otra parte, la globalizaci\u00f3n ha aumentado notablemente el acceso a la informaci\u00f3n y ha abierto nuevos mercados, lo que ha llevado a una mayor competitividad internacional.&nbsp;<\/p>\n\n\n\n<p>La presi\u00f3n para reducir los costos y precios crece continuamente mientras aumentan las exigencias en las normas de calidad. En estas condiciones, el \u00fanico sistema para hacer frente a la competencia industrial es introducir el desarrollo de productos y procesos innovadores para aumentar la eficiencia productiva. <strong>Actualmente, las empresas m\u00e1s competitivas son las que tienen mayor capacidad de innovaci\u00f3n.<\/strong><\/p>\n\n\n\n<p>Cuando hablamos de innovaci\u00f3n, <strong>no solo nos referimos a la generaci\u00f3n o transformaci\u00f3n de productos y servicios, sino tambi\u00e9n a la forma de modificar procesos.<\/strong> Por lo tanto, existen diferentes tipos de innovaci\u00f3n. El Manual de Oslo (OCDE, 2005) define los siguientes cuatro tipos de innovaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovaci\u00f3n en producto\/servicio:<\/strong> Introducci\u00f3n en el mercado de nuevos productos o servicios. Incluye alteraciones significativas en las especificaciones t\u00e9cnicas, en los componentes, en los materiales, en otras caracter\u00edsticas funcionales o la incorporaci\u00f3n de <em>software<\/em>.<\/li><li><strong>Innovaci\u00f3n en proceso:<\/strong> Implementaci\u00f3n de nuevos (o significativamente mejorados) procesos de fabricaci\u00f3n, log\u00edstica o distribuci\u00f3n.<\/li><li><strong>Innovaci\u00f3n organizacional:<\/strong> Implementaci\u00f3n de nuevos m\u00e9todos organizacionales en el negocio (gesti\u00f3n del conocimiento, formaci\u00f3n, evaluaci\u00f3n y desarrollo de los recursos humanos, gesti\u00f3n de la cadena de valor, reingenier\u00eda de negocio, gesti\u00f3n del sistema de calidad, etc.), en la organizaci\u00f3n del trabajo o en las relaciones hacia el exterior.<\/li><li><strong>Innovaci\u00f3n de <\/strong><strong><em>marketing<\/em><\/strong><strong>:<\/strong> Implementaci\u00f3n de nuevos m\u00e9todos de <em>marketing<\/em>, incluyendo mejoras significativas en el dise\u00f1o meramente est\u00e9tico de un producto o embalaje, precio, distribuci\u00f3n y promoci\u00f3n.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg\" alt=\"\" class=\"wp-image-4136\" width=\"295\" height=\"196\" srcset=\"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg 1024w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash-300x199.jpg 300w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash-768x509.jpg 768w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash-1200x800.jpg 1200w, https:\/\/coparmexjal.org.mx\/entorno-empresarial\/wp-content\/uploads\/2020\/10\/lukas-blazek-mcSDtbWXUZU-unsplash.jpg 1208w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/figure><\/div>\n\n\n\n<p>La inversi\u00f3n en actividades de investigaci\u00f3n y desarrollo (I&amp;D) es un factor de alta importancia en los sectores productivos, que con la generaci\u00f3n de productos o procesos innovadores trae como consecuencia el desarrollo empresarial y el crecimiento econ\u00f3mico de los pa\u00edses y logra a trav\u00e9s de esta un impulso clave para la competitividad en la medida que tambi\u00e9n se mejora en productividad, se reducen recursos utilizados y problemas ambientales, lo cual ayudar\u00e1 a las empresas a ser m\u00e1s eficientes y econ\u00f3micamente viables para incrementar el aparato productivo del pa\u00eds.<\/p>\n\n\n\n<p><strong>La innovaci\u00f3n es el soporte del crecimiento actual y futuro; de ah\u00ed que crear un ambiente que favorezca la generaci\u00f3n y difusi\u00f3n de ideas e innovaciones es prioritario para lograr un crecimiento sostenido que conduzca al mismo tiempo a un mayor bienestar social.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto de innovaci\u00f3n fue aportado por Joseph Schumpeter, quien defini\u00f3 la innovaci\u00f3n como \u201cla introducci\u00f3n de un bien nuevo para los consumidores o de<\/p>\n","protected":false},"author":48,"featured_media":4135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,495],"tags":[285,599],"class_list":["post-4134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-innovacion","tag-innovacion","tag-tecnologia-y-la-innovacion"],"yoast_head":"<!-- This site is optimized with the 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