{"id":3687,"date":"2020-08-20T14:15:52","date_gmt":"2020-08-20T19:15:52","guid":{"rendered":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/?p=3687"},"modified":"2020-08-20T14:15:57","modified_gmt":"2020-08-20T19:15:57","slug":"retail-4-0-diez-reglas-de-la-era-digital","status":"publish","type":"post","link":"https:\/\/coparmexjal.org.mx\/entorno-empresarial\/retail-4-0-diez-reglas-de-la-era-digital\/","title":{"rendered":"Retail 4.0. Diez reglas de la era digital"},"content":{"rendered":"\n
La nueva publicaci\u00f3n de Philip Kotler, ahora en mancuerna con Giuseppe Stigliano habla de las nuevas estrategias de operaci\u00f3n de los comercios minoristas. Detalla la profunda transformaci\u00f3n que ha tenido este sector en los \u00faltimos a\u00f1os como consecuencia de la revoluci\u00f3n digital; est\u00e1 cambiando la manera en que los negocios se relacionan con los consumidores, ya no es una secuencia de fases ahora es un entramado de momentos clave dependiendo del bien o servicio, as\u00ed como del perfil del consumidor.<\/p>\n\n\n\n
Philip Kotler<\/figcaption><\/figure><\/div>\n\n\n\n
En esta evoluci\u00f3n se ha logrado, que los productos y servicios sean cada vez mejores para cumplir con las expectativas de los clientes ya que ahora pueden estar en constante contacto con las marcas. La comunicaci\u00f3n circula a gran velocidad y aquellos que antes eran los receptores de los mensajes se han transformado en los \u00abautores\u00bb de estos, por lo que es importante que las marcas aprendan a dialogar y a saber personalizar la relaci\u00f3n con los clientes sin invadir su privacidad. El mercado es m\u00e1s horizontal, inclusivo y social.<\/p>\n\n\n\n
Retail 4.0<\/em> est\u00e1 dividido en dos grandes secciones, la primera es te\u00f3rica y en ella se explican las 10 reglas del retail <\/em>en la era digital; s\u00e9 invisible, s\u00e9 uniforme, s\u00e9 un destino, s\u00e9 leal, s\u00e9 cercano, s\u00e9 un gestor, s\u00e9 humano, s\u00e9 inagotable, s\u00e9 exponencial y s\u00e9 valiente. En la segunda parte se incluyen entrevistas a empresas europeas y mexicanas en las que se expresa el punto de vista del mercado, todas ellas enriquecen el contenido del libro con ejemplos de acciones exitosas dentro del comercio minorista.<\/p>\n\n\n\n
Giuseppe Stigliano<\/figcaption><\/figure><\/div>\n\n\n\n
Las empresas presentadas en el libro y que operan en M\u00e9xico son: MyCaribu<\/strong>, empresa que ha desarrollado una aplicaci\u00f3n para mejorar el servicio a los conductores que contratan p\u00f3lizas de seguro de auto ofreci\u00e9ndoles mejores tarifas y mejor experiencia de usuario, iZettle<\/strong> busca ser una experiencia en medios de pagos con una soluci\u00f3n de negocio para los peque\u00f1os y medianos comercios, compuesta por un lector de tarjetas de cr\u00e9dito y d\u00e9bito y una aplicaci\u00f3n gratuita. Lincoln<\/strong>, la marca de lujo de Ford Motor Company, aplica las herramientas de Retail 4.0<\/em> para diferenciar a las dos marcas, est\u00e1n enfocados a brindar a sus clientes una magn\u00edfica experiencia en todas sus plataformas digitales y VTEX<\/strong> plataforma tecnol\u00f3gica que se enfoca en digitalizar y unificar los canales de venta de todo tipo de empresas permitiendo la creaci\u00f3n de un e-commerce<\/em> o un marketplace<\/em> de una tienda f\u00edsica.<\/p>\n\n\n\n
El pr\u00f3logo del libro corri\u00f3 a cargo de Dimas Gimeno \u00c1lvarez, fundador y presidente ejecutivo de Skintelligence Investments y expresidente de El Corte Ingl\u00e9s, en este nos comenta: \u00abPreveo que la pandemia va a ser el catalizador y acelerador del proceso de cambio profundo en el que ya est\u00e1 inmerso el retail<\/em>. De la capacidad de adaptaci\u00f3n de los retailers <\/em>depende buena parte del futuro del sector. Todo va a ir tan r\u00e1pido que el futuro que imagin\u00e1bamos lejano ser\u00e1 pasado antes de darnos cuenta\u00bb.<\/p>\n\n\n\n
Este libro ya est\u00e1 disponible en ebook<\/em> en las principales plataformas y por el momento en las cadenas de librer\u00edas que distribuyen los pedidos electr\u00f3nicos.<\/p>\n","protected":false},"excerpt":{"rendered":"
La nueva publicaci\u00f3n de Philip Kotler, ahora en mancuerna con Giuseppe Stigliano habla de las nuevas estrategias de operaci\u00f3n de los comercios minoristas. Detalla la<\/p>\n","protected":false},"author":8,"featured_media":3689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[368,501,502,497,499,500,503,498,496],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letras","tag-consumidor","tag-digitalizar","tag-e-commerce","tag-era-digital","tag-giuseppe-stigliano","tag-marcas","tag-marketplace","tag-philip-kotler","tag-retail"],"yoast_head":"\n
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